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News analysis

Marketing experts stress importance of education in brand-building

Written by || 1st February 2020 || News analysis | Marketing and retailing | GeographiesNorth America United States

Taking the effort to educate consumers about your product can generate dividends when attempting to build a brand, according to experts in CBD marketing
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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the CannIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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