Marketing and retailing

CBD beverage companies step into the future with nanoemulsions

28th December 2018 - News analysis |

Companies which make beverages containing CBD are resorting to new technologies to get around a thorny problem.

CBD is not water soluble, meaning a fatty emulsion needs to be created in order to get the substance to mix with a liquid – but canny companies are using a process called nanemulsion, where the molecule sizes are reduced to enable the CBD to mix better with the drink.

Equilibrium to add CBD to recovery shots; new CBD beer hits shelves

30th November 2018 - News analysis |

British detox products supplier Equilibrium Labs is to add CBD to its Sober Up shots next year, in a move that could benefit those with foggy heads thanks to a new CBD beer also hitting shelves.
A CBD-infused version of Sober Up, which is based on a proprietary blend of herbs and extracts, should be available from early 2019.

Tobacco industry divided on involvement in CBD and cannabis

26th October 2018 - News analysis |

CBD and other legal cannabis products appear to be dividing the tobacco industry.
Around half of the major Western tobacco companies have publicly announced an interest in the cannabis and cannabis-product spheres with the other half continuing to deny any interest at all in the market.

CBD gains a strong foothold in European vape stores

25th October 2018 - Market reports |

In out latest look at Europe, we find that in Italy and France vape shops in lower footfall areas are more likely to stock CBD products, while in the UK and France, vape shops are more likely to expand their range by just one CBD product type

Imperial Brands looks to CBD for growth, says CEO

28th September 2018 - News analysis |

Tobacco giant Imperial Brands is looking to new markets such as cannabis and CBD in the near future. “At the moment we are looking to understand this space”, said Alison Cooper, CEO of Imperial Brands, about the cannabis market in a recent interview with business channel Bloomberg TV. The firm is showing increased interest in how the US cannabis and CBD market » Continue Reading.

The not-so-noxious weed: how e-cig companies could lead in cannabis

14th October 2015 - News analysis |

39 U.S. states and the District of Columbia have laws that legalise and/or decriminalise marijuana use or possession to various extents. E-cig companies are well positioned to enter the emerging marijuana market because of their technical expertise and intimate knowledge of the science behind vaporisers, and several types of cannabis-compatible vaporisers, or “c-cigs”, may succeed in the U.S. market.