Marketing and retailing

US price & product benchmarking dashboard Q4 2020

9th February 2021 - Market data |

This interactive dashboard provides essential pricing data for product categories offered by the top US CBD brands.

With this tool you will be able to:

Understand the current price positions for eight CBD categories.
Analyse price reduction activity within each category.
Analyse price positioning of new product entrants.
Strategically set pricing against the market and competitors.
Tailor product development.

How seriously should producers of CBD alcohol products take the recent Portman Group ruling?

5th February 2021 - Blogs |

The Portman Group’s first decision on a complaint regarding a CBD product has gone largely unreported but could have a very significant impact on that part of the market. The voluntary alcohol industry regulator has said it is bringing out further guidance for producers of CBD alcoholic beverages – the first time it will have addressed the issue. So it is important to » Continue Reading.

What impact will the EC’s decision to permit the use of extracts from the whole plant in cosmetics have on the industry as a whole?

28th January 2021 - Blogs |

The decision – which should be noted is still only preliminary, though almost certainly to be confirmed with subsequent updating of the cosmetics ingredients (CosIng) database – should allow a wider range of cosmetic products onto the market. Exactly how much of an impact the change – when it eventually is confirmed – will make in reality largely depends on » Continue Reading.

Is the entrance of British American Tobacco (BAT) into the CBD sector a positive or negative for the industry?

22nd January 2021 - Blogs |

The top-line answer is that it is wholly neither. There are elements of both in any position taken on the news. BAT’s entrance into the market with its vaping product under the Vuse brand (coming in three flavours – mint, mango and berry – and two strengths – 50 mg at £9.99 and 100 mg at £14.99) would be priced at the higher end of » Continue Reading.

Do CBD firms expect much of a January uptick in sales?

18th December 2020 - Blogs |

It seems many of the firms CBD-Intel has talked to see a similar story for January sales, focused on resolutions or upticks in health and wellness – as was predicted for the holidays sales period stretching from Black Friday at the end of November into the gift-giving Christmas and other holidays period through December. Overall, the market is still too » Continue Reading.

What impact will Black Friday sales have on the CBD sector?

27th November 2020 - Blogs |

Overall it seems the industry – particularly in Europe – is not expecting much from Black Friday sales. European companies appear to consider CBD products more as health products that are requirement purchases throughout the year as opposed to lifestyle products that might be purchased as a one off during a special sales event. The situation may be slightly different in the US where Black Friday – » Continue Reading.

Canada online retailer dashboard Q3

4th November 2020 - Market data |

Welcome to the CBD-Intel tracker of Canada’s online CBD retailers, in which you can find how many of them there are, split by retailer category type, plus the brands and product types that each website stocks.

This easy-to-use dashboard allows you to slice the data according to the filters on the right of each graph.

It enables you to investigate further the prevalence of brands and product types across the online retailer space in Canada. You can even investigate at the individual brand level to see their prevalence across the online space in the country.

Podcast: global CBD markets and their commonalities and differences

22nd October 2020 - Podcasts , Resources |

Our host for today’s podcast is Jon Bruford, a copy editor at CBD-Intel, who will be joined by CBD-Intel market analyst Maria Alejandra Estanga, who analyses the CBD market for European and American countries. In CBD-Intel’s new podcast, Alejandra discusses global CBD markets and their commonalities and differences, analysing each market and its own peculiarities based on regulations, market development » Continue Reading.

Oils report, Q1 2020

24th July 2020 - Market reports |

This report addresses the evolution of the oils category and the common characteristics and main differences between eight European countries and the US, covering product segmentation and pricing

Capsules report, Q1 2020

23rd July 2020 - Market reports |

This report addresses the evolution of the capsules category and the common characteristics and main differences between eight European countries and the US, covering product segmentation and pricing

Edibles report, Q1 2020

20th July 2020 - Market reports |

This report addresses the evolution of the edibles category and the common characteristics and main differences between eight European countries and the US, covering product segmentation and pricing

Are CBD companies particularly vulnerable to advertising issues, and if so, why?

26th June 2020 - Blogs |

CBD companies are in a fairly unique place in that they cannot use their primary function – health and wellness – to advertise their brands. And this is not without reason – as shown by the numerous instances of scurrilous companies making outlandish claims about CBD and cancer, Alzheimer’s and other diseases where a “miracle cure” is seemingly often the last chance of the desperate. 

Could subscription services boost CBD sales during times of restricted offline retail and social distancing?

18th June 2020 - Blogs |

Subscription services do offer potential benefits to CBD companies. Those benefits come with risks, which may be managed. But the key question for anyone interested in creating such a service is whether they prefer to market to early adopters that have done their research and know what products they want or to consumers with limited CBD knowledge in order to give them the chance to try products they may otherwise have overlooked.